Menu
Website Redesign
Coldwell Banker Commercial, Realogy
Cyberitas Technologies
September 2019
UX/UI Design
UI Design, UX Design, Wireframing, Prototyping, Adobe XD
www.bhgrecollection.com
Distinctive collection by better homes and gardens real estate ® When you’re in the market for—or are considering selling-an exceptional home, you expect service and support from your real estate partner that is as singular and distinct as your position in the marketplace.
The primary objective was to create a website that distinctly showcases luxury properties, emphasizing high-end real estate service and innovation. The redesign aimed to enhance user experience by providing insightful and engaging content related to luxury living, such as interior design trends, gourmet cuisine, and leisure activities, thereby positioning the website as a go-to source for luxury lifestyle and real estate.
The website redesign involved curating and presenting a wide range of luxury properties in an easily navigable format. Key elements included integrating a luxury blog covering various topics to engage visitors, creating a section for ‘The Distinctive Life Magazine’ which delves into different aspects of luxury living, and highlighting the latest trends in luxury through “Luxury Redefined” articles. Additionally, the website’s aesthetic and functional aspects were enhanced to align with the luxurious theme and to improve overall user interaction and experience.
In the redesign of the BHG Real Estate Collection website, I focused on user research to understand the preferences and behaviors of our target audience interested in luxury real estate. This involved conducting surveys, user testing, and analyzing analytics data. Based on these insights, I made several enhancements to improve user experience. These included optimizing the website’s navigation for easier property searches, enhancing the visual design for a more upscale and appealing look, and ensuring responsiveness for mobile users. Additionally, we enriched the content with detailed property descriptions, high-quality images, and informative articles about luxury lifestyles to engage users effectively.
